Imagine this: you’re a kid again, and you want to sell lemonade in your neighborhood. So you set up your little lemonade stand with your cardboard sign written in crayon and get to work. The first day, one person comes and buys some lemonade. Then the second day, two people come. Then the third, three. And the fourth, four. Within a month, you’re serving dozens of people lemonade every day and the demand just keeps growing. But it gets better. Not only does the whole neighborhood want a taste of your sweet, citrus squeeze, but the price of lemons just seems to keep getting cheaper. At first, you can get five lemons for a dollar. Then the next week you can get eight for a dollar. Then the next you can get twelve. And on and on. Within a few months, you’re a lemonade money-making machine. Of course, news gets out about your magical lemonade neighborhood. And pretty soon other kids are setting up their lemonade stands all around you. But it doesn’t matter, the demand just keeps growing. So you welcome these other kids. You tell them, “This is the neighborhood of opportunity, where anyone can sell lemonade and make money.” Meanwhile, as if by magic, more people show up every day for lemonade, and the price of lemons just keep getting cheaper. You and the other kids realize something: it is impossible to not make money in this neighborhood. The only way not to make money is to be either lazy or completely incompetent.1 Your lemonade opportunities are only limited by the time and energy you’re willing to put into it. The sky is the limit, and the only thing standing between you and your dreams of lemonade riches is yourself.